Memory and Concentration Studies was founded in 1929, and You CAN Remember was first published in 1939, so there is clearly some mileage in the subject. Now it is advertising You CAN Remember - a 12-part course that explores a system devised by Dr Bruno Furst, who found he could amaze his colleagues with "dazzling feats of memory". Memory and Concentration Studies is the name on the tip of your tongue and in the promotion we've reproduced it was hailing Adventures in Memory, a "free" book which pledged that we would "never again be at a loss for appropriate words or entertaining stories". In fact you might well have seen a similar ad recently, though it now tends to appear in the classified sections rather than on front pages, because the company is still going strong.
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